Brand identity for Remi, an SMA-powered portfolio platform for financial advisors, actively powered by Allspring research. The visual identity is an adaptation of the Allspring brand, borrowing its custom typeface and utilizing one of its four colorways.
Agency: Wolff Olins
Brand Identity
Video Art Direction
Remi’s design system juxtaposes intelligence with emotion, seen in its use of sans-serif vs. serif and human photography vs. color blocking.
The logo’s symbol is featured throughout the brand as a tool to marry the two ideas and create a dynamic composition.
